Modern Day 'Mad Men'

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When Trust Me, the new TNT series about advertising, debuts on Jan. 26, it will have a few strikes against it from the get-go. The first, obviously, is the success of Mad Men. That show has set a high bar for writing, casting, set design, cinematography, etc., while also getting to draw on the smoky, boozy and by now hazy pull of the early 1960s. (Few people who were around in the agency biz then are still working.)

By contrast, Trust Me is set in the amped-up, dressed-down, far more complicated present day — which is both less fun to look at and easier to criticize for straining credulity.

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