Modelo's Uplifting Homage to Rural Diversity Wins Adweek's First Grand Arc Award

The top honor for innovative storytelling

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Modelo's celebration of small-town diversity, created in partnership with CNN's branded content studio, Courageous, has taken home the top honor at Adweek's first Arc Awards.

The brand and studio, along with video network Great Big Story, received the Grand Arc at the Saturday evening awards ceremony at the Silver Lake Lodge in Park City, Utah, and hosted by Comedic YouTube duo Tripp and Tyler.

The Arc Awards were created to honor excellence in modern storytelling, recognizing work in a wide range of categories across fiction and nonfiction.

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