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Time will tell whether they outgrow this tendency, but 18-24-year-olds are an impressionable audience for advertising via cell-phone text messaging. In a BIGresearch study, Asked whether they’re such advertising influences them to buy things in various categories, 16 percent it does so where electronics items are concerned. The figures were lower but significant for apparel (8 percent), groceries (6 percent), eating out (6 percent), home improvement (5 percent) and cars/trucks (5 percent).
Older consumers are less taken with ads in this medium.
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