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M&M/Mars this summer launches a merchandising platform dubbed “Funworks” that offers confections to kid consumers for just a quarter — a price point that the Hackettstown, N.J.-based candy giant currently doesn’t offer.
The Funworks launch features a Starburst Chew lollipop, manufactured with assistance by joint venture partner Chupa Chups, half ounce packs of M&M Minis and a chocolate taffy extension of The Three Musketeers candy bar. The Minis pack are positioned as refills for the Toy & Pogo candy dispensers M&M/Mars recently rolled featuring tops with collectible Mini characters on bikes, skateboards and surf boards.
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