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NEW YORK Major League Soccer has signed a five-year strategic partnership agreement with FC Barcelona. MLS’ marketing arm, Soccer United Marketing, will have oversight for sales as well as marketing, public relations and other strategic alliances in the U.S. for the European soccer club.
Six international matches are also part of the package, though details about those contests, as well as media coverage, are still being finalized. Financial terms of the deal were not disclosed.
MLS commissioner Don Garber emphasized the goal of expanding the market, both for the league and FCB.
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