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BOSTON Independent ML Rogers said it has won creative chores on the Atlantis Paradise Island resort in the Bahamas following a review overseen by Roth Associates.
The estimated $20 million ad budget will support TV, radio, newspaper, online, outdoor and direct marketing efforts, with the first work set to break in May. Maxus, a New York division of WPP’s GroupM, will handle media duties.
“This is an important return for ML Rogers to a business we feel passionately about, travel and tourism,” said agency president Mike Rogers.
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