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Mizuno USA next week will break a multifaceted campaign to support the introduction of new iron sets for golfers. The products will begin shipping later this month.
Advertising, via Huey + Partners, Atlanta, blends in with Mizuno’s continuing “Your passion is our obsession” theme. A two-page spread will run in core golf publications, including Golf World and Golfweek. Tagline: “Never Settle.”
A complementary digital campaign will augment with placement on major golf Web sites, along with a video campaign at Mizuno’s own golf site.
“We’re launching our new irons with a fully integrated effort, across digital and traditional platforms, involving e-marketing, advertising, in-store merchandising, pr and grassroots promotions,” said Lisa Mark, Mizuno’s senior director of marketing services.
Mizuno
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