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Mizuno USA next month will launch an integrated campaign to support each of the manufacturer’s domestic sporting goods categories, including golf, baseball, softball, running and volleyball. Spending for the effort is estimated at $3 million-plus, per the company.
Media placement includes national and regional publications, and online advertising, along with new POP. Huey Partners, Atlanta, handles.
New creative features a large headline alongside photos depicting average athletes “emotionally” engaged in their respective sport or sport-specific product, or both.
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