Olson, in its bid to become a national player, has added another New York ad executive to top management: Mitchell Caplan, the former chief marketing officer at McCann Erickson and Young & Rubicam, has joined the Minneapolis-based agency as cmo.
Most recently, Caplan has been a partner and managing director at N.Y. interactive shop Digital Pulp, which he joined in November 2011 and left in June. About a month ago Caplan was recruited by John Partilla, who joined Olson as CEO in January after serving as chief operating officer of Dentsu Network West in New York. While the two worked at Y&R at different points, they got to know each other from later serving together on the board of the Advertising Club of New York.
New Yorker Caplan, like Partilla, will divide his time between the agency’s Manhattan fledgling office, which opened this summer to primarily work for PR and social media unit Olson Engage, and the agency’s Minneapolis headquarters. Caplan will also be spending time at Olson’s Chicago and Toronto offices.
“I’m very impressed by the level of talent and the number of big clients at Olson,” Caplan said. “It’s a highly digital shop and the potential is tremendous. Our goal is to help it become more of a national player.”
Olson has won a number of new clients in the last few months, including the creative lead on electronics company Sharp, taking over from mcgarrybowen, after a review, and Supercuts which had been handled by DDB, Chicago.
Caplan worked with McCann from September 2010 to April 2011. Previously at Y&R, he also held the position of cmo of Y&R Brands as well as handling that role at the agency. In 2008 after WPP won the $1.5 billion Dell account, Caplan was appointed to lead the computer company’s global agency team and to help create Enfatico, the dedicated agency to manage the business. Before Y&R he was managing director, new business and integration at the Kaplan Thaler Group and president at Martin Interactive, a unit of The Martin Agency.