Mindshare Preps 'Heroes' Microseries
NEW YORK Sprint Nextel is sponsoring a four-episode microseries spanning three different platforms -- online, TV and mobile -- called Heroes: Destiny, a spin-off of the NBC prime-time hit, Heroes. Each of the five- to-seven minute episodes will debut Monday nights in November.
The microseries was a year in the making and features significant input from consumers, who essentially developed, through a voting process, the character traits, background and special powers of a new hero. More than 1 million consumers voted on who the new hero would be, the producers said. The new character, known as Santiago, is played by Colombian-born actor Roberto Urbina. Lina Esco and Andrea Thompson also star.
The microseries, shot on 35mm film, is a co-production of Sprint media shop Mindshare, a unit of WPP, and NBC Universal Television


