Mindshare Canada has named Jodi Kasten managing director, digital for Mindshare Canada, a new role at the company.
Kasten comes to GroupM’s Mindshare from The Weather Network, where she was svp of marketing. Kasten also has held senior marketing positions at MSN and Microsoft Canada, where she led the company’s online advertising sales. Effective immediately, Kasten will oversee all of Mindshare Canada’s digital services, working directly with clients to build digital communications plans and strategies.
“The pace of Mindshare Canada’s growth, particularly in the digital area, combined with the increasing complexity and importance of this space led us to expand our leadership team and create this new position,” said Karen Nayler, president of Mindshare Canada, in a statement. “Jodi is a great addition for us, and her background and experience are a perfect fit for the job.”