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Milwaukee’s BVK/McDonald has been chosen by Iowa Health System for its $2.5 million account, following a review.
The healthcare specialty shop was also selected, after a separate review, to be the agency for an as-yet-unnamed health system anchored by two medical centers in central New Jersey. That account was estimated at $1-3 million.
In the Iowa Health System contest, BVK/McDonald was chosen over four other contenders, including incumbent Creswell, Munsell, Fultz & Zirbel in Cedar Rapids.
Other agencies that made final presentations during the review were Sturm Rosenberg Cafferata, Chicago; Medimetrix Unison, Englewood, Colo.;
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