Milwaukee Police "Walking"

The only sounds are the footsteps of a lone woman as she walks down the darkest dark alley you’ve ever seen. Surely something bad is going to happen. But it doesn’t, which is the point of this offbeat commercial (via Cramer-Krasselt, Milwaukee) for Milwaukee’s police department. After one onscreen super has given the datum “2,945 fewer crime victims in Milwaukee last year,” another one comments on the non-event we’ve just witnessed: “In some jobs, success is measured by what doesn’t happen.”