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BOSTON MillerCoors continued shuffling agency assignments today, appointing Publicis Groupe-backed Bromley Communications in San Antonio to handle its Hispanic media planning and buying chores.
The shop will work in concert with MC Media, which last week was awarded MillerCoors’ $400 million English-language media account following a review. MC Media is a newly formed entity comprising Draftfcb and Initiative, both IPG-owned shops, and Kinetic, which is backed by WPP Group. (Also last week, Draftfcb was tapped for a Miller Lite holiday campaign.)
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