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MillerCoors is introducing 9-packs of Miller Lite aluminum bottles in 20 test markets through the end of the year. The new recyclable packaging will have a sleeker look and will keep beer cool for a longer time.
The 16-oz. aluminum bottles will be sold primarily at convenience stores and other off-premise retailers. TV, print, radio and POP will show off the new look. MillerCoors will position the brew under the tagline: “Great Taste, Less Filling” in hopes of boosting sales.
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