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If brevity is the soul of wit, you can’t get much wittier than a one-second commercial — especially if you save the better part of $3 million in the process. That’s what Miller High Life (via agency Saatchi & Saatchi, New York) will be doing on the Super Bowl telecast: buying a one-second spot on local market NBC affiliates that cover much of the country.
The spot shown here — 30 times as long as the one viewers will see on game day — exuberantly sets the stage for that one-second effort and promotes a 1SecondAd.com
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