America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by Barkley, Millennials as New Parents. Millennials have a reputation as image-conscious and spoiled. But growing up at a time that saw America at war, 9/11 and economic uncertainty, this generation of new parents is actually less image-conscious and more pragmatic than you might think. In other words, bye, bye Apple; hello, Walmart.
Infographic: Carlos Monteiro
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Wal-Mart Stores, Inc. helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, millions of customers and members visit their stores and e-commerce websites. The company continues to be a leader in sustainability, corporate philanthropy and employment opportunity.