Mike's Hard Lemonade Eyes Trio

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Three shops have advanced to the final round of Mike’s Hard Lemonade’s creative review, according to sources.

Sources identified the finalists as Havas’ Arnold in New York and Omnicom Group’s Cutwater in San Francisco and Energy BBDO in Chicago. Interpublic Group’s Gotham in New York also reached the finals but withdrew, said sources.

Client executives briefed the agencies on Monday and final presentations are slated for mid- to late-January.

Major media spending on the brand totaled nearly $10 million last year and more than $9 million in the first nine months of 2009, according to Nielsen.

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