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Management changes at Midas, along with disagreements over branding strategy with lead shop Foote, Cone & Belding, have prompted the client to solicit agency credentials, possibly moving toward its second review in 14 months, sources said.
The Chicago-based auto-repair chain in recent weeks has contacted a number of agencies in Chicago and New York about the creative portion of its $45 million account, sources said. One source expected a list of finalists shortly, followed by presentations.
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