Microsoft Windows Phone Moves to Crispin

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SAN FRANCISCO Microsoft has moved its Windows phone assignment to lead consumer shop Crispin Porter + Bogusky, a unit of MDC Partners, from Interpublic Group’s McCann Erickson ahead of the Windows 7 launch in October, sources said.

Marketing support behind the rollout of the Windows 7 operating system for mobile devices could not be determined. Despite taking another hit, McCann still handles some Windows mobile assignments. And on the plus side, the agency’s T.A.G. unit won a new Microsoft mobile effort, code-named Pink, and it continues to handle Xbox.
 
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