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JWT has expanded its relationship with Microsoft by adding creative duties for the launch of a new Web search product, sources said.
Annualized account billings are estimated at $100 million and initial media spending will be around $40 million, said sources. Microsoft plans to launch the ad effort in the summer.
The WPP Group shop landed the assignment after a pitch that involved two fellow Microsoft roster shops: Interpublic Group’s McCann Erickson and MDC Partners’ Crispin Porter + Bogusky, said sources.
Crispin is said to have withdrawn from the contest in December, leaving McCann and JWT to compete for the account.
JWT
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