Microsoft Looks to Socialize Display Ads

Partners with Bazaarvoice to introduce social display ad unit this April

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

From the sounds of Social Media Week, everyone wants to socialize everything–possibly even capitalism itself–but on Tuesday (Feb. 14), Microsoft took aim at a more realistic target: display advertising.

The company's advertising division unveiled its own social display ad product, one seemingly heavily inspired by Facebook, which will allow brands to incorporate user-generated content like product reviews, blog posts and videos within a banner ad. The first campaigns featuring these "People Powered Stories" units are expected to launch in April, Microsoft Advertising’s general manager for display advertising experiences Jennifer Creegan told Adweek in an interview.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in