Microsoft "Lauren"

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Microsoft ramps up its attack on Apple with a new Windows spot from Crispin Porter + Bogusky that hits the Macintosh at its most vulnerable point: pricing. We watch Lauren — a “laptop hunter,” as the latest leg of the overarching “Life without walls” campaign is called — shopping for a computer that gives her ample screen size for $1,000 or less. At the Apple Store, however, she would have to double her budget to get what she wants.

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