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Microsoft has launched a media agency review for its U.S. assignment.
The incumbent is Interpublic’s Universal McCann, which has handled the account for more than a decade, in tandem with sister creative agency McCann Erickson.
The client spent about $345 million on measured media through November of 2010 and about $420 million in 2009, according to Nielsen. Those figures exclude digital expenditures.
The relationship has had its ups and downs. When Nick Brien, now the head of McCann Worldgroup, first joined IPG six years ago as global CEO of UM, he spent a lot of time in Redwood, Calif.,
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