Microsoft Launches $80 Mil. Push Behind Office 2010

Gravitating towards customer-focused creative, used for its recent Windows 7 and Kin launches, Microsoft this week is breaking a $80 million campaign celebrating early adopters of Office 2010.
 
The push, via JWT, New York, is themed “Make it great.” One ad features “Nanani P,” a student, who uses an Office program called One Note to make reports for school.
 
Another Office 2010 user, Aaress Lawless, the editor of women’s tennis magazine OntheBaseline, is shown in a print ad holding a tennis racket, as copy explains how she uses PowerPoint 2010 to add testimonial videos to her presentations.
 
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