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Microsoft has formed a coalition of prominent online publishers to consult on the development of PubCenter, its still-in-beta ad management tool.
The new Publisher Leadership Council includes Viacom, The New York Times, Dow Jones Online, Time Inc. and IAC. According to officials, the group’s members — most of whom typically compete with Microsoft for online ad dollars — will be provided with an opportunity to help shape the functionality and design of the PubCenter platform.
PubCenter ultimately promises to streamline the laborious process of selling online advertising by simplifying inventory management, forecasting, pricing and reporting.
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