Microsoft Drafts Execs for B2B Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Coca-Cola North America CMO Katie Bayne stars in a new campaign breaking this week for Microsoft that makes the case to businesses that the right software can help them do their jobs better.

The ads, via JWT, New York, feature audio conversations with Bayne, WestJet CEO Sean Durfy, Quiksilver CEO Robert McKnight and Eric Ryan, the co-founder and chief brand architect for Method. As each of the execs is talking, Monty Python-esque animation plays, outlining what each are saying.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in