Microsoft Animates B-to-B Push

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NEW YORK Coca-Cola North America CMO Katie Bayne stars in a new campaign breaking this week for Microsoft that makes the case to businesses that the right software can help them do their jobs better.

The ads, via JWT, New York, feature audio conversations with Bayne, WestJet CEO Sean Durfy, Quiksilver CEO Robert McKnight and Eric Ryan, the co-founder and chief brand architect for Method. As each of the execs is talking, Monty Python-esque animation appears.

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