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LOS ANGELES Michelin North America today confirmed that it is parting with Interpublic Group’s Campbell-Ewald and seeking a new agency for its consumer tire business.
The company spends about $45 million annually in traditional measured media, per Nielsen Monitor-Plus.
A representative at the Greenville, S.C.-based client declined to say whether the account would be reassigned to another agency or go into review.
Campbell-Ewald will continue handling Michelin digital projects through the end of the year, the rep added.
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