Michael Walters Gets Ryland Homes' Regional Account

Ryland Homes, a national builder, has selected Michael Walters Advertising here and its public relations arm, The Network, for what the agency estimated to be a $4 million account.
Ryland’s North Region, with offices in Schaumburg, Ill., conducted a review that involved seven other agencies, including Chicago shops Keroff & Rosenberg, Stephens & Tate and Brian Keith Advertising, a Ryland representative said. Ryland builds about 3,000 homes a year in the region.
MWA, which will also handle media buying, will develop TV, radio, print and outdoor work appealing to potential homebuyers’ emotions, said Ken Labowske, MWA’s president.