This Miami Agency Is Exploring the Architecture of Hospitality

Hi-gloss approaches brands with an eye toward design

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Specs
Who Vp Carrie Copeland and founder and president Roberto Villazon
What Creative advertising agency
Where Miami



Pivoting from architecture to marketing doesn't seem like the most obvious career move—but when a good deal of your work involves the carefully tailored images of prestige media and hospitality brands, one discipline informs the other. "Architecture has the power to dictate how you move through your everyday," said Roberto Villazon, who launched his Miami agency Hi-gloss in 2004 after earning a master's degree in the discipline and working at international firm Arquitectonica.

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