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ATLANTA Machado/Garcia-Serra/Publicidad said it recently launched its latest work for Southeast Toyota Distributors that introduces young Hispanics to the new Toyota Scion models.
The Coral Gables, Fla., shop developed a television commercial and a radio ad that are airing on South Florida stations for the Deerfield Beach, Fla.-based car dealer group. This is the second installment of Southeast Toyota’s Spanish-language campaign that launched earlier this year, according to the shop.
“Muevete,” or “Move” in English, is a 30-second spot that features young adults performing to music the agency calls “reggateon.”
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