Mexico Tourist Board Taps Ypartnership

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BOSTON The Mexico Tourist Board has selected Ypartnership in Orlando, Fla., to manage its 2008-09 cooperative advertising program, the agency said today. Projected billings for the assignment will exceed $45 million, according to Ypartnership CEO Peter Yesawich.

The shop prevailed following a review; Below the Line, an agency in Mexico City, had previously worked with the client. Other contenders could not be immediately determined.

The Mexico Tourist Board is a public-private organization established by the government of Mexico to oversee tourism promotion for the nation.

Ypartnership is tasked with guiding all co-op advertising undertaken by the board in the U.S.

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