MetLife's $100 Million U.S. Media Consolidation Pays Off for MEC

There was no formal review for the business

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In a year of big media reviews, financial-services giant MetLife chose to consolidate most of its U.S. buying and planning chores at MEC without a formal competition.

The agency, a unit of WPP Group, was already a client roster shop, mainly handling print buying. Now, it adds various assignments across various other media, mostly from MDC's Crispin Porter + Bogusky. A client representative confirmed the consolidation with MEC late this afternoon. Two other shops, Merkle and Van Wagner, retain their MetLife assignments, which cover digital media and sponsorship/events marketing, respectively.

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