Merkley Pushes BMW Motorcycle Online

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK — Merkley Newman Harty & Partners and its interactive arm, MNHi, Monday launched a Web-centric push for BMW Motorcycles’ F 650 CS that features a fast-paced online commercial.

The 60-second Web spot, found at the motor bike’s micro-site
( http://www.bmwf650cs.com ), opens on a job interview, where the applicant contends that, “It’s rare in life that you get paid to do what you love.” The spot then cuts to shots of the newly hired employee delivering pizza in a supercharged manner aboard his F 650 CS.

“We




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in