NEW YORK Meredith Corp., parent of women’s brands including Better Homes and Gardens and Family Circle, struck a content-sharing deal with ServiceMagic.com, a database of 60,000 rated home-service professionals.
Under the deal, home remodelers will be able to freely access ServiceMagic’s database from Meredith’s network of women-aimed Web sites, which include BHG.com and DIYadvice.com. ServiceMagic also will link to Meredith’s Web properties.
Meredith said it plans to sell sponsorships of the database, which will be available on its sites in the coming months.
Nielsen Business Media