Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Mercedes-Benz USA has launched a new TV and print campaign touting the extensive redesign of its M-Class SUV, which hits showrooms in late March.
The effort, which includes ads targeting the general market, African Americans, Asian Americans and Hispanics, began this week with an spot on an interactive channel of EchoStar’s Dish Network.
The first spot, “Blank Page,” from Omnicom Group’s Merkley + Partners in New York, positions the 2006 M-Class as essentially a new SUV through a series of quick-cutting images depicting the making of a car, from pencil sketch to finished product.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in