Mercedes Shelves Smart Car Intro

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NEW YORK Mercedes-Benz said it has indefinitely postponed the domestic debut of its Smart nameplate, and has scuttled the review for the brand’s ad account.

Mercedes was expected to spend at least $20 million to introduce the brand, sources said. Independents DeVito/Verdi and StrawberryFrog in New York, and Venables, Bell & Partners in San Francisco have been waiting for word on the review since February, when the client selected the shops as finalists.

Mercedes parent DaimlerChrysler will stop producing the Smart Roadster and has cancelled plans for the Smart ForMore, the small SUV designed specifically for the U.S.



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