Mercedes Pitch Could Lead to Goodby in N.Y.

As contenders await the next phase in Mercedes-Benz of North America’s search for a new ad agency, one intriguing possibility surfaced last week: the opening of a New York office by San Francisco creative powerhouse Goodby, Silverstein & Partners.
Mercedes and Goodby owner Omnicom Group, New York, have both eyed the creatively focused agency as one possible landing site for the luxury car maker’s estimated $125 million account, said sources.
Prior to the Mercedes search, Goodby’s top executives had discussed internally the creation of an official New York operation to better service current East Coast clients such as PepsiCo, Unilever and Polaroid, sources said.