Men's Wearhouse Brings Localized Social Media to Prom

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Men’s Wearhouse launched www.virtualprom.com only five weeks ago, but it appears that the mini-site has already worked wonders for the company’s program called ‘Prom Representative,’ a traditionally offline brand.

The program works like this: The retailer gives teen prom reps who sign up at the site an identification number and then offers a 10 percent discount for every referral that produces a tuxedo rental. If the reps bring in 10 referrals, they get a free rental.

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