Men Like Mobile Ads More Than Women

But favorability stats for both sexes are low, per study

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Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile.

According to Millward Brown’s 2012 U.S. AdReaction Report released Tuesday (Nov. 27), men looked more favorably upon all eight types of mobile ads they were asked about compared to women in a survey involving around 1,000 consumers. However, it's worth noting that neither ladies nor gents are exactly crazy about getting on-the-go product pitches, according to the study.

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