Melissa Lea Joins Blitz as SVP

Melissa Lea has joined Blitz as svp. In that role, she will focus on elevating the Boston agency’s profile as a connections company and helping Blitz deliver deeper strategic programs for current and future clients. “Blitz has the right idea at the right time,” remarked Lea. “Clients aren’t looking for a media agency or a creative agency. They are looking for a company that builds consumer connections and, in turn, grows business. Our connector approach creates an enormous opportunity for client success and I am truly excited to be a part of the Blitz team.”