Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

Agency tries to own branded content

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A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run ad campaigns, shops like Mekanism are acquiring the networks and bringing the work in house.

The San Francisco-based agency has acquired Epic Signal, a company founded in 2013 that works with brands like Bud Light and NBC to run video campaigns with social influencers on YouTube, Snapchat, Vine, Periscope and Instagram.

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