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Meineke Car Care Centers has selected Interpublic Group’s ID Media — a direct and digital media services firm — as its lead agency for print media, without a formal review, the client has confirmed.
Meineke spent $10 million all told last year in major measured media, per Nielsen.
Previously, most of the task was handled in-house. The shop has been hired to assume the entire print assignment and plans to adopt a direct-response approach.
Wyse Advertising continues as lead creative and media planner, and will work with ID Media on some assignments.
Nancy Truesdale, Meineke’s director of advertising, said, “By partnering with ID Media, our media strategy will be much more ROI focused.”
Meineke
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