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Marla Kaplowitz, a star planning executive at Publicis Groupe’s MediaVest—she was managing director on the shop’s Procter & Gamble account—has defected to WPP Group’s MEC where she has been named president, U.S. client services, a new position.
The move is effective March 10. Her focus will be current clients and the agency’s planning capabilities.
The move is part of a senior management reorganization that elevates two other executives at MEC to presidential level and is designed to free up CEO Lee Doyle to focus more on the agency’s expanding capabilities and new business efforts.
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