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MediaVest is rolling out a new proprietary planning tool for its clients that ranks the effectiveness of each out-of-home channel by suitability for specific brand categories and demographics. The new application not only ranks each channel according to clients’ targets, but also helps identify the right OOH mix.
Several months in the making, the application was based on research from syndicated research sources and MediaVest’s own survey of 4,400 consumers to find out their exposure and receptivity to 33 different channels from the traditional formats to the latest digital OOH networks.
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