MediaVest Cross-Trains Its Buyers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Taking yet another step closer to de-siloing its structure to more closely buy and plan media based on consumers’ habits, MediaVest is quietly rolling out a restructure of its investment arm. The Publicis Groupe unit has already evolved its planning and video-buying functions to embrace and understand the changes brought on by massive digital media and technological change. In this latest move, the agency is applying that thinking to the buying side in a sweeping reorganization and cross-training effort.

Donna Speciale, president of investment and activation at the agency, said the initiative reflects a new mindset that responds to changing consumer behavior and the corresponding shift by media companies to adapt their content to other platforms.

Under

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in