Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mediamark Research & Intelligence and the Media Behavior Institute said they would jointly develop a database tracking U.S. consumer media usage and how such consumption relates to brand purchasing behavior.
The companies hope the approach will take contextual planning to a more precise level for marketers. Details of the partnership will be disclosed at the 4A’s “Transformation” Conference in San Francisco today.
“Our goal is to create a U.S. database of consumer activity that can serve as a hub of information on all the factors that could affect a consumer’s receptivity to a brand message,” said Kathi Love, president and CEO of MRI.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in