MediaCom Takes Travelers Biz

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The Travelers has awarded its media planning and buying assignments to WPP Group’s MediaCom without a review, the client has confirmed.

The client, whose iconic red umbrella logo appears in much of its advertising, spent $83 million on measured media in 2009, according to Nielsen, up 45 percent from the previous year. That figure doesn’t include digital, and sources said the client’s total spending surpassed $100 million when digital is factored into the mix. Client spending is expected to continue rising sharply in the next couple of years, sources said.

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