McCann Worldgroup chief executive Nick Brien has hired his global chief innovation officer. Matt Freeman, who joined Worldgroup parent Interpublic as the CEO of Mediabrands Ventures in January, 2010, is taking on the new role at McCann Erickson.
Freeman, who also was given the title of vice chairman, is the former founder and CEO of Omnicom’s Tribal DDB Worldwide. He joined IPG from digital media start-up Betawave. Last fall, rumors circulated that Brien was searching for someone to fill a global chief innovation officer role at McCann.
In making the announcement, IPG also said it is shifting the Mediabrands Ventures’ operating units into Mediabrands, the global media management arm of IPG. Mediabrands Ventures oversaw digital and specialized media assets of IPG media networks. Among the companies that have been associated with the unit are search and social media firm, Reprise Media; audience-demand platform Cadreon; mobile marketing company Ansible and Geomentum, a local marketing company.
Matt Seiler, the former chief of Universal McCann, was named CEO of Mediabrands in January.
He recently reorganized the way the company regards its geographical operations, moving from a structure based on four regions to a new “cluster” of three areas organized according to client marketing priorities: G-14 countries, ones that have been identified as the most important regions to marketers; world markets and North America.
“As part of our evolving client-centric strategy, Mediabrands recently announced an innovative move to a new ‘cluster’ structure. Today marks the second phase of this process, as we continue to forecast market changes and organize our businesses to help our clients navigate in the new dynamic media and marketing environment,” Seiler said about aligning the assets of Mediabrands Ventures with Mediabrands.
Worldgroup chief Nick Brien said of Freeman’s appointment: “He understand the intersection of media, creativity and technology whilst anticipating how to harness them to build brands.”